Benecol – Zoe’s Story

Zoe is working to improve her cholesterol, which has been an issue in her family for generations. Using diet, exercise, and integrating Benecol into her daily routine, there are surprising results.

Sarah from Benecol adds their perspective to the story.

With this project, we really wanted to hone in on getting sincere moments between members of Zoe’s family, and walk the balance between talking about cholesterol as a serious subject, at the same time avoiding crossing the line into alarmism.